MARKETING ASSISTANT
McArthurGlen Designer Outlets - Serravalle Scrivia (Alessandria)
About McArthurGlen
McArthurGlen Group is the leading developer, owner and manager of designer outlet villages in Europe. The Group partners with the world’s leading fashion and luxury brands, offering more than 75 million annual customers all-year-round discounts of 30-70% in attractive village environments. Currently, McArthurGlen has 20 designer outlets with nearly 600,000m² of retail space.
Location: Serravalle Scrivia (AL)
Main Responsibilities
• Support the Marketing Manager in coordinating centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall phasing of the centre.
• Participate in the liaison with Customer Service teams to ensure effective communication and implementation of relevant marketing activities (including customer data capture)
• Support the Marketing Manager by liaising with the Head Office Marketing team and network agencies to develop and deliver a communication strategy to support the annual marketing plan, including PR initiatives, TV, local press / radio, outdoor, CRM, website, and sponsorship.
• Support the Marketing Manager by conducting return on investment analysis and provide marketing reports as required to inform decision making.
• Assist in collating and processing marketing financial administration to assist the Marketing Manager in monitoring and reporting on centre marketing budgets to ensure that expenditure meets targets and relevant parties are kept informed of performance.
Your Profile / Knowledge and Skills
• Degree in Marketing or Communication
• Fluent in English
• IT skills: Word, Excel, Outlook and PowerPoint